Brand
The Theorem Mark.
A θ — the “th” of theory, theorem and Theoreon — whose axis runs to its own boundary and lands there as a single point: the moment an idea meets reality.
Anatomy
- 01Ring — the boundary of a theory
- 02Axis — the line of reasoning
- 03Node — the point where it becomes real
Motion
The ring draws from its opening, the axis travels to the boundary, and the node lands with a single ripple. Short, causal, never decorative.
Logo
Colour
Deep, calm surfaces with one clear signal. Violet stands for what is still theory; mint for what is built.
≈70% deep neutrals · ≈20% lighter surfaces and lines · ≤10% accent
Typography
Display
Space Grotesk
The future is engineered.
Text & interface
Geist
Precision in every layer.
Technical
JetBrains Mono
architecture → implementation
Usage
- Give the mark clear space equal to its node’s diameter × 2
- Use the mint mark on Abyss, or a single colour on any background
- Keep the mark at 16 px or larger
- Don’t add gradients, glows or shadows
- Don’t rotate, stretch or re-colour parts of the mark
- Don’t place it on busy imagery
Downloads
- Logo — primary (SVG)
- Logo — on light (SVG)
- Logo — black (SVG)
- Logo — white (SVG)
- Logo — 2400 px (PNG)
- Mark — mint (SVG)
- Mark — black / white (SVG)
- Mark — 1024 px (PNG)
- App icon (SVG)
- Logo motion (animated SVG)
SVG files are vector and editable. Need something else? Write to us.